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A basic guide to how Intent Data is the future in B2B Market.

Intent data is a collection of the behavioral patterns of users that helps you to understand the intention of your users to purchase a product. Intent data is usually collected by tracking IP addresses and cookies.

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How ABM helps create a successful lead generation program

Account-based marketing, also known as ABM, is focused marketing in B2B marketing. It helps you refine the audience based on various factors.Consider creating a campaign targeting IT Managers for a product-based company.

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What is Market Research and How it benefits the International Market?

Market Research is a process conducted with potential customers to get their opinion on a product or service. This helps get answers to questions like why your product or service is not getting the desired response from the audience.

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How work from home can take a toll on mental health, and ways to help stay sane!

The covid-19 pandemic has changed our lifestyles in various ways. One of the major change has been in the working pattern of corporate industries. At the start of pandemic we were all happy with this change.

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