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A basic guide to how Intent Data is the future in B2B Market.

Intent data is a collection of the behavioral patterns of users that helps you to understand the intention of your users to purchase a product. Intent data is usually collected by tracking IP addresses and cookies.

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How ABM helps create a successful lead generation program

Account-based marketing, also known as ABM, is focused marketing in B2B marketing. It helps you refine the audience based on various factors.Consider creating a campaign targeting IT Managers for a product-based company.

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What is Market Research and How it benefits the International Market?

Market Research is a process conducted with potential customers to get their opinion on a product or service. This helps get answers to questions like why your product or service is not getting the desired response from the audience.

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